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燕塘重开冰淇淋业务,推出新品诗华诺
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燕塘重开冰淇淋业务,推出新品诗华诺
摘要:8月5日,广东燕塘乳业推出了冰淇淋品牌诗华诺,再度回归冰淇淋业务。或许能够凭借一贯健康养生的形象,抢占部分区域的冰淇淋市场份额。8月5日,广东燕塘乳业继7月推出多个新品后,再次举办了新品发布会,正式推出全新的冰淇淋品牌"诗华诺"(SILKVOURY代表SILKY(丝般柔滑、滋味可口)+SAVOURY(美味爽口、愉快怡人,寓意柔滑、美味),发布会上推出17种规格的产品,涉及杯装、甜筒、棒支等多种形式。而此次活动预示着燕塘正式再度回归的冰淇淋业务。 对于为何涉足该板块,燕塘乳业执行总裁冯立科表...
Dairy Products China News 201608 (Chinese version)
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