May 14, 2015
Lienert launches genetics-based cattle nutrition programme
Australia''s leading livestock nutrition and stockfeed premix manufacturer Lienert has launched Blueprint®, a new beef feed management programme.
Genetics and management practices have been rapidly advancing in Australian agriculture over the past ten years but practical nutrition has struggled to keep pace.
The Lienert Blueprint Nutrition Program for beef is designed to build on an animal''s genetic potential at each life stage. Through Blueprint, Lienert can work more closely with beef producers to identify ways to improve farm efficiency and performance, ultimately leading to improved profitability.
Team members from Lienert and its parent company Alltech®were on hand at the Beef Australia to discuss the programme launch as well as other management programmes from Alltech, including mineral, mycotoxin, gut health and protein management. The teams also discussed feed efficiency and the Alltech Beef Pak™ with producers.
The Blueprint Nutrition Program, based upon the study of nutrigenomics, is designed to target animal health and performance at the cellular level and build upon genetic potential at each stage of an animal''s lifecycle.
"Genetics and management practices have drastically improved in recent years, but nutrition has lagged behind," said Nathan O''Brien, national sales manager, Lienert. "The Blueprint Nutrition Program improves our understanding of nutrition, allowing us to provide a customised feeding programme to meet the genetic potential of cattle. Feeding an animal exactly what it needs, all the way down to the cellular level, will result in better health, increased performance and improved profitability."
Jake Bourne, CRT Queensland key account manager, joined Nathan O''Brien,
Lienert national sales manager, at Beef Australia, where Lienert launched Blueprint
Besides nutritional applications, Blueprint includes farm analysis, management consultation, return on investment calculations, and, laboratory testing for feed quality and nutrient and feed efficiency.
"The Blueprint program incorporates Alltech''s primacy in science, allowing us to strengthen our support on-farm," said Ty Yeast, managing director, Alltech Australia and Lienert.